District 7 & 4 Conference in Destin, FL

Our trip started at 5 a.m. early Friday morning, the sun hadn’t even peaked out before we were on our way to Florida’s panhandle. We were heading to the 4th and 7th District Leadership Conference, the kick off weekend for all of the southeastern chapters of the American Advertising Federation. The 7-hour drive served as a great bonding experience for 4 of us Ad 2 Orlando Board Members as we brainstormed ideas and events for the upcoming year while simultaneously listened to some of Miley Sirus’ greatest hits.

Our Saturday started bright and early with coffee and breakfast, stress the coffee (we’re in the creative industry…always stress the coffee.) Scott Ginsberg—aka The Nametag Guy—spoke about making yourself an unforgettable brand. He has been wearing a nametag every day of his life, holding a Guinness World Record and becoming the most approachable guy in the world (He dares us to dispute this by googling “approachability”. You will find his name dominating the entire first pages).

For the rest of the day, our 9 Ad 2 Orlando Board Members split up, each attending the workshops that would best suit our committees.  I went to the following workshops, learning one key point from each:

Programs—Use the AAF as a resource for topic ideas and speakers, and advice. They are here to help.

Diversity—This is not a one-event initiative, it is YEAR-LONG.

Membership—Keeping member retention is difficult economy,  Personally know your members and make sure they are aware of every member benefit.

Club Achievement—Start now! It requires more work and organizing than you think.

Sunday morning, we began our day with breakfast during Dr. Culture’s “How Good Messaging Can Go Bad Across Cultures,” discussing the nuances of marketing across different cultures and giving examples of how campaigns can go very wrong if proper research is not executed. Dr. Culture gave many examples of how campaigns have been misinterpreted; although they were very funny, it was apparent how they have been found so offensive to other cultures.

The ride back was a little exhausting, but we had fun reminiscing on the preceding weekend. I came home with new friends, new ideas, and a new appreciation for the AAF and the benefits of being so involved. I couldn’t wait to come back to share everything I learned at the conference with all of you and the rest of our Board.

-Jen Gammichia (Ad 2 Orlando Diversity Chair)

Dinner with Destin's Sunset

2009-2010 New Year Kick Off Event

Ad 2 Orlando and the American Advertising Federation-Orlando (AAF-O) started the new organizational year off right with its New Year Kick Off Event at Brix in downtown Orlando. The event was a lively opportunity for both AAF-O and Ad 2 members to come out and meet the organization’s new board of directors, network with their fellow members and enjoy an evening of entertainment, drinks and fun.

Jen Gammichia and Yeosh Bendayan enthusiastically greeted all members as they arrived for the first social event of the year. New members to register for Ad 2 or AAF-O enjoyed membership discounts and a free T-shirt. Also, Brix kindly donated everyone’s first drink for free along with some yummy appetizers.

Everyone also had the chance to sign up for committees within both organizations — but don’t worry — you can still sign-up. Just email president@ad2orlando.org to request info about committees for Ad 2 Orlando and jon@aaf-orlando.org to learn about joining committees for AAF-O. Committee members will get the opportunity for hands-on involvement on upcoming activities, charities, events and aspirations for the upcoming year.

The evening was documented by Craig Brooks of Orlando Guest List, and he didn’t miss a moment as he snapped pictures while guests socialized, mixed and mingled. Photos are currently posted on Ad 2 Orlando’s Facebook page. Check it out and see for yourself the fun and excitement that was had by all who attended! All in all, the New Year Kick Off Event was a huge success! We were glad to see everyone who came out to support Ad 2 and AAF-O. Stay tuned for information on the next Ad 2 Orlando event!

– Amanda Corrao, Administrative Assistant, Saab Training USA

Our great turnout!

Ad 2 Orlando Blog: What to expect

Well, here you have it folks — the first official blog for Ad 2 Orlando – Young professionals in the advertising, marketing, public relations, design and interactive industries. Ad 2 Orlando is different from many other organizations and we wanted the first blog to represent what it is that makes us unique.

As an organization, we do a lot more than a couple socials and some educational programs.  We give young professionals the opportunity to get ahead of the game and take responsibility for their career.  It’s a dog eat dog world, and Ad 2 Orlando provides our membership with the chance to get ahead.  

We have several different committees that allow all different levels of commitment including: Membership, Communications, Public Relations, Programs, Socials, Education, Government Relations, Sponsorship, Diversity, and Public Service.  As this blog continues to grow and expand, there will be posts from the chairs of these different committees, who span several different industries, have different views, interests and information to offer.

No matter what your level of interest is, there is a place for you in Ad 2 Orlando. And if there’s not a place, this organization is set up to evolve and create one.

Please RSS our blog and keep up to date with what’s going on within our organization, and if you really want to keep up to date — become a member.  Ad 2 Orlando: Make It Your Own.