In early November, Ad 2 Orlando hosted a private screening of Art and Copy for advertising and design professionals and students. As someone in the design field, it was great seeing all of the ways design has “broken the rules” and has transformed over the years. From the simplicity of the “Think small” beetle ads to the colorful iPod silhouettes, this film is inspiring and informative and helps you understand that advertising is more than just “art and copy.”
We were reminded that great advertising makes food taste better and aspires to illuminate. It goes beyond pretty pictures and key words, it is about making a statement! Over all, Art and Copy was truly inspiring and I strongly suggest anyone interested in how these two components work together see this film.
Brenda Defoe, Graphic Designer
Progressive Communications Design Group