It’s hard to face that, not too long ago, most of us believed in a cold place where a jolly man with a long white beard worked hard all year long to make toys for all the nice girls and boys (and deliver coal for the naughty). And while most of us realize that we now probably deserve stockings stuffed with enough coal to heat a furnace, it’s still nice to reflect on simpler times when you’d ask Santa for a gift and have it “appear.”
That’s exactly what happened to the families on board a West Jet plane last week. If you haven’t seen the video, I don’t want to spoil the surprise for you, but I will say that this is one of the best forms of advertising.
When a brand takes the opportunity this time of the year to evoke emotion, excitement, and spread holiday cheer (and brand awareness), true magic can happen.
This video, which garnered more than 20 million views in less than a week, does something that advertising (if properly researched) does better than any other medium of marketing. It tells a story. A powerful story that creates new lifelong passengers and plays on the heart strings of those watching. It makes you think about what your airline has done for you lately.
Watch the video and let us know what you think about the campaign and if you believe in magic.
I do.
Video: http://www.youtube.com/watch?v=zIEIvi2MuEk&feature=youtu.be
Happy Friday!
Darius Lana
Ad2 Communication Co-Chair