A few months ago, I joined Ad2 Orlando with one goal in mind – I wanted to learn how the industry I studied back in college really works. I wanted to know the ins and outs of Advertising, but most importantly, I wanted to get to know the individuals who make it happen in Orlando. Who are these young professionals? What do they do every day? How did they get to where they are today? And how can I be more like them?
Thank heavens for the Membership Committee! Through them, I was able to connect with two wonderful individuals at MMGY Global. Karlee Kunkle shared with me her experiences in Public Relations. The passion that she had for what she did was, for lack of a better word, inspiring! I could tell that she loves what she does. I wanted that feeling ever so badly. No, PR is nothing like Samantha’s world on Sex and the City. It’s not glamorous; you’re not rubbing elbows with celebrities. But you are helping clients put their best foot forward at all times. I thought to myself, “I could do that and really enjoy it!” Then I met with Pam Fernandez in Account Management. I’m not going to lie; I had no idea what this department did. But as Pam explained her role in the agency and the relationships she forges between the client and all parts of the agency, I began to see how it all works, and how I could fit into the Ad world. I am ever so grateful to both these ladies for taking time out of their busy day to help guide me in my journey to my dream career.
Join professional networks! They’re amazing. You meet so many people who have been in your shoes and who are willing to expose you to a whole new world if you take the time to ask. Attend networking events and seminars. Learn as much as you can about the industry you’re considering from the professionals’ perspective. Conduct informational interviews with people you find interesting. Never stop learning. Eventually, you’ll find that one career that speaks to you. I have, and I have Ad2 and MMGY to thank for that.
Your Local Aspiring Ad Kid,