Happy Community Manager Appreciation Day!

This past Monday was Community Manager Appreciation Day, which is celebrated on the fourth Monday of every January. Founded in 2010 by Jeremiah Owyang (@jowyang, Partner at the Altimeter Group), #CMAD is a time to appreciate and celebrate the hard work of community managers not only nation-wide but also around the world.

Let’s take a step back. This job didn’t exist ten years ago, and barely existed 5 years ago. In case you don’t know what a Community Manager is or what they do, I’ll tell you.

Community Managers are the people who spend their day managing online communities. They’re the bridge between the brand and everyone else in social media. They create and schedule content, monitor social networks and generally serve as the voice of the brand. Community Manager’s often wear many hats, at times being the PR, sales, customer service, marketing and voice – sometimes all at the same time.

Have you ever tweeted or wrote on a brand’s Facebook wall? The Community Manager was the Oz-like being who saw your post and replied to it. They see it all.

Working in social media isn’t like a normal 9-5 job. People will send tweets and Facebook messages at all hours of the day. A Community Manager would never say, “Oh, it’s 8:30pm on a Saturday? That can wait until Monday.” They will start working on a solution as soon as they see a problem.

So hopefully you gave thanks to someone who’s a Community Manager. Maybe it’s a favorite brand you follow. Or maybe it’s a colleague or friend who works in the industry. Send them a tweet or Facebook post.

It doesn’t matter what time you send it. They’ll still see it.

Introducing…our 2012-13 Public Service Client!

We are beyond excited to introduce our Public Service campaign for the 2012-13 year! And we are even more thrilled about the amount of talented and enthusiastic young professionals showing interest in joining the team!

Without further ado, Informed Families and its Lock Your Meds program, is our client this time around! If you are at all familiar with the pill mill problem in the state of Florida, you know that illegal prescription drug use is a serious issue that needs addressing. Our goal is to help the Lock Your Meds program reach its audience and provide valuable resources to parents about the drug trade going on right under their noses with their prescriptions.

If you are interested in getting involved, here are a few reasons why public service is the place to be…

  1. Learn something new! You may work in a day job that keeps you focused on one facet of communications. For example, Ashley works in PR and Hannah works in Marketing for a living. But, what about bringing a campaign full-circle? We love having the chance to dip our feet in all areas of making a communications campaign complete. Graphic designer by day, but interested in media buying by night? You got it!
  2. Your opinion counts! Public service is a TEAM effort so your creative and strategic thoughts will always be considered, which is why we want every member to commit to coming to the monthly meetings.
  3. Give back. Decide what you have to give and we’ll take it! You will get as much out of Public Service and Ad 2 Orlando in general as you give. We’re all here to do something meaningful and great with our skills. Last year, our campaign for SafeHouse of Seminole saved 4 lives from domestic violence!
  4. Meet new friends! This one is a no-brainer. Get to work hard and play hard with people that are FUN and talented. Everyone can use a new friend 🙂

If you have any questions about getting involved, reach out to publicservice@ad2orlando.org. We look forward to meeting each of you! More information coming soon about next steps.

Here’s to a FANTASTIC campaign!

Hannah & Ashley

Public Service 2012-13 Co-chairs