July 2017 - Ad 2 Orlando

ORLANDO, Fla. – (July 27, 2017) Ad 2 Orlando, a division of the American Advertising Federation, is currently accepting applications for its 2017–2018 virtual agency client. The selected organization will receive a full-service, integrated marketing campaign completely pro-bono from Ad 2 Orlando’s nationally acclaimed in-house digital agency.

Ad 2 is a national organization for advertising professionals ages 18-32. Annually, dedicated volunteers and board members in each chapter join forces to create an in-house creative agency complete with a creative director, accounts director, media buyer and more. They select a local nonprofit and use their professional expertise to create a complete, strategic marketing plan tailored to the client’s goals. These campaigns are not just theoretical – they are executed and seen through to completion, with the goal of making a real difference in each local community.

Last year, Ad 2 Orlando selected Tech Sassy Girlz as its virtual agency client. Tech Sassy Girlz is a local nonprofit empowering young females to get involved in STEM careers. Together, Ad 2 Orlando and Tech Sassy Girlz strategized, designed and executed a full rebrand and awareness campaign. All promotional, marketing and sales materials were updated and creative was sent to digital, print, radio and out-of-home media partners. Billboards ran on Interstate 4, a new website was launched and radio ads played during drive-time as part of the initiative.

Upon completion of the campaign, Ad 2 Orlando spent 2,000 man-hours working to achieve over 3.5 million impressions for Tech Sassy Girlz. The total campaign is valued at $500,000.

To be considered for the 2017–2018 virtual agency campaign, organizations must fill out the online application available here or via ad2orlando.org/public-service. The top six candidates will be invited to interview with Ad 2 Orlando’s in-house agency, after which a final selection will be made.

Requirements: To be eligible, nonprofits must be exempt from Federal Income Tax under Sec. 501(c)(3) or similar sect of USIR code. All applications must be received by 11:59pm EST on August 11, 2017.

About Ad 2 Orlando
Ad 2 Orlando is the local young professional division of the American Advertising Federation. We represent the future of advertising, creating a means for up-and-coming professionals in the industry to gain the contacts, education and leadership opportunities they need to become tomorrow’s industry leaders. We strive to provide educational, developmental and networking opportunities while mentoring students and providing annual advertising support to nonprofit organizations in the Orlando community. ad2orlando.org

Ad 2 Contact
Creative Director: Nick Olko
Accounts Director: Jessica Warner
publicservice@ad2orlando.org

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Written by Nathalia Bailey

The 2016-2017 year came to a close last night at Ad 2 Orlando’s End of Year Celebration. Many friends were made, careers advanced and conversations enjoyed as members gathered over beer and wine at Ten 10 Brewing Company in Ivanhoe Village.

Board members reminisced on the challenges and successes of the year. Co-President Marissa Curran made a big move to Texas just a few months before her term was up, leaving Co-President Rebekah Bouch to take the reigns. Luckily, she had plenty of help from her friends. Several key board members stepped up to fill the void, including Helenn Bustillo, Michael Gualandri, Nick Olko, Karina Ross, and Alicia Abbott. All were honored with awards by a “really” appreciative Rebekah.

Yet, everyone contributed to the wins the board made at the Ad 2 National Conference this past June. Our Orlando chapter claimed several victories, including prizes in Diversity, Communications, Club Operations, Government Relations and Education. Not to mention our 2nd place win for our Public Service campaign for Tech Sassy Girls.

With the year at an end and a new year unfolding, Rebekah passed the gavel to new Co-Presidents Erin Pearlman and Ralphy Perez. Erin and Ralphy, having served as Vice-Presidents for the past year, are primed and ready to take the lead. They slide naturally into their new roles, their enthusiasm and support of Ad 2’s mission obvious in their inaugural statement and in their interactions with all members.

Moving forward, Ad 2 Orlando has it’s eye on the prize. Members are busy hatching innovative ideas for this coming year, the passion for the work ahead is clear. Members are all in, looking forward to a new year of new friends, new challenges and new impact.