Public Service is not just a phrase. It’s a nationwide commitment to the betterment of our communities through passionate volunteerism. We use our expertise, skills, and resources to make a difference for local nonprofit organizations.
It’s one of the qualities that set Ad 2 apart from other advertising-related organizations. For more than 40 years, Ad 2 chapters around the country have donated holistic advertising and marketing campaigns to those doing meaningful work for important causes and changing lives.
What is Public Service?
Each year, Ad 2 Orlando assembles a “virtual agency.” This team researches the client’s needs and uses their professional expertise to create a complete, strategic marketing plan tailored to that client’s goals. Then, Ad 2 members execute that plan by creating television, radio, print, outdoor, social media and interactive advertising elements as needed. Some campaigns also include logo design, production of collateral materials and public relations initiatives.
The result? Hundreds of thousands of dollars in media value and donated services every year. These are real results for real clients. Just take a look at our numbers from our 2016-2017 client, Tech Sassy Girlz:
- Estimated Campaign Value: $500,000
- Earned & Donated Media Value: $150,000+
- Hours donated by Ad 2: 2,000+
On A National Scale
Ad 2 chapters across the country come together to present their campaign in an Ad 2 Public Service Advertising Competition. Help us do real good and claim first place for our 2017-2018 campaign!
Applications to become our 2017-2018 virtual agency client have closed. Our selected nonprofit will be announced soon.
Application timeline is as follows*:
Friday, August 11: Applications due
Week of August 14: Top candidates will be notified
Sunday, August 20: Interviews with top candidates will be held
Last 2 Weeks of August: Site-visits with top candidates will be held
October 10: Client announcement made at annual Serve event
Past Campaign Recipients:
2017-2018: New Image Youth Center – In Progress
2016-2017: Tech Sassy Girlz – 2nd Place
2015-2016: Fairways for Warriors – 3rd Place
2014-2015: Save the Manatee’s Club
2013-2014: Ribbon Riders
2012-2013: Lock your Meds – 3rd Place
2011-2012: Seminole Safe House