Ad 2 Orlando Seeks Local Nonprofit for Pro-Bono Marketing Campaign as Part of Public Service Initiative

ORLANDO, Fla. – (July 7, 2016) Ad 2 Orlando, a division of the American Advertising Federation comprised of advertising professionals ages 18–32, is currently accepting applications for its 2016–2017 public service client. The selected organization will receive a full-service, integrated marketing campaign completely pro-bono from Ad 2 Orlando’s nationally acclaimed, award-winning in-house digital agency.

Each year, Ad 2 chapters across the country select a local nonprofit and work with that organization to put together a complete marketing plan. These campaigns are not just theoretical — they are executed and seen through to completion, with the goal of making a real difference in each local community.

Ad 2 Orlando’s 2015-2016 client was Fairways for Warriors, a veterans charity organization that provides hope, healing and camaraderie for combat wounded veterans and their families. After identifying the specific needs of this amazing organization, Ad 2 Orlando strategized, designed and executed a full rebrand, website redesign and series of community awareness initiatives through digital, print, radio and out-of-home advertising as well as public relations tactics.

Upon completion of the campaign, Ad 2 Orlando garnered 300,000 paid media impressions, over $40,000 in donated media and more than $15,000 in earned media, valued at nearly $500,000. The campaign raised over $5,000 in donations in just one month and exceeded the goal number for new Fairways for Warriors veteran members in that same one-month period.

To be considered as the 2016–2017 public service client, nonprofit organizations can fill out the online application available here or via ad2orlando.org/virtual-agency-application/. The top six candidates will be invited to interview with Ad 2 Orlando’s public service committee, after which a final selection will be made.

Requirements: To be eligible, nonprofits must be exempt from Federal Income Tax under Sec. 501(c)(3) or similar sect of USIR code. All applications must be received by 11:59 pm EST on Sunday, July 24, 2016.

For more information or for specific questions, please contact the Ad 2 Orlando public service team at publicservice@ad2orlando.org.

About Ad 2 Orlando
Ad 2 Orlando is the local young professional division of the American Advertising Federation. We represent the future of advertising, creating a means for up-and-coming professionals in the industry to gain the contacts, education and leadership opportunities they need to become tomorrow’s industry leaders. We strive to provide educational, developmental and networking opportunities while mentoring students and providing annual advertising support to nonprofit organizations in the Orlando community. ad2orlando.org

Ad 2 Contact
Alicia Abbott
Immediate Past President
publicservice@ad2orlando.org

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