Month: February 2016

Meet this year’s Ad Tour stops!

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Students, it’s the most anticipated time of the year…our annual Ad Tour! Join us Friday, March 4th for a citywide tour you don’t want to miss. Each stop consists of a presentation of an agency’s work and a tour of their facilities. If you’ve been curious to take a peek at what the agency life is life, or want to see where some of Orlando’s top agencies do their magic, this is a bus you’ll want to jump on!

So who do we have this year?

MMGY Global

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MMGY Global is the world’s largest and most integrated global marketing firm with more than 35 years of experience in the travel, hospitality, and entertainment industries. They have offices in Orlando, New York, Madrid, and Kansas City and specialize in many areas including research, strategic communications planning and implementation, brand strategy, traditional and social media buying, public relations, website development and management and more.

Florida Hospital Corporate Marketing

fhbranding_logoDidn’t think hospitals had marketing departments? Think again! Florida Hospital Corporate Marketing is full of creatives, collaborators, artists, illustrators, writers, researchers and more that help innovate and drive initiatives that help support the marketing needs of Florida Hospital. This will definitely be a great place to check out if you’ve never been!

Cox Radio

COX Radio consists of a large portfolio of radio stations including 71 FM stations and 15AM Stations. COX Radio is owned by Cox Enterprises, the parent company to COX Media Group, which is an integrated broadcasting, publishing, and digital media company. COX Radio has multiple radio stations in Orlando, including WMMO, WCFB, WDBO, and more.

Appleton Creative

appletonAppleton Creative is an award-winning, full-service advertising & marketing agency based in Orlando that works with local, national and international clients to help them grow and flourish. Appleton Creative’s unique perspectives has gained them some well known, prestigious clients such as Orlando International Airport, Florida Hospital, Orlando Solar Bears, Hilton, Golf Channel, Hyatt Agency, CNL and more. (They also have this really cool house!)

Lawton Connect

Lawton Connect, otherwise known as Lawton Printer, was founded in 1900 by J.B. Lawton and is one of the oldest printing companies in the United States. Today, the nation’s longest consecutively family-owned printing company–Lawton Connect–continues to evolve and thrive. Anticipating the future, adopting new technologies, and constantly innovating are the key to our success, while our tradition of building trust with every client connection continues to guide our culture. Our new name reflects our ability to help our clients’ brands communicate, captivate, and connect with their unique audiences.

What a lineup! Interested in jumping on this tour? Sign up to participate for only $30 which includes a lunch. We’ll be providing transportation TO and FROM UCF. Space is limited to only 30 STUDENTS and will fill up quickly. That means you better head over to the sign up page and reserve your seat before someone snatches it up!

See you there!

Ahead of the curve or a long time coming?

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Target’s latest campaign is literally “without translation!” The “Sin Traducción” campaign is Target’s bold move to reach Hispanic consumers on a more emotional level. This progressive campaign features Spanish words and moments that simply can’t be translated into English.

The Spanish words “arrullo” and “sobremesa” are the stars in the launch spots that are currently airing. Arullo (ah – roo – yoh) is used today to describe the perfect ambience and setting to put a baby to sleep, and sobremesa (soh – breh- meh – sah) is a period of time right after dinner in which family and friends linger at the dinner table to talk or spend quality time together. The ads bring these words to life and point out that, “There will always be a part of you that simply doesn’t translate.”

Unlike Target’s previous campaigns, which were tailored for general audiences, “Sin Traducción” was crafted from the start with Hispanics in mind. With 64% of the Hispanic market being born in the United States and 35% of all Hispanics speaking both English and Spanish in their homes, this campaign acknowledges and embraces this bicultural reality. The commercials portray the dual world of Hispanics as they blend their Hispanic traditions with their American culture, while highlighting the many products that Target has to offer.

The campaign also sparks a larger conversation with the Hispanic community. A social campaign by design, the commercials are branded with the hashtag #SinTraducciĂłn and are meant to open up dialogue on social media amongst consumers as well as with Target. As consumers share their opinions and provide feedback the campaign will continue to evolve and grow.

Accounting for 17% of the U.S. population and consumer spending of $1.4 trillion in 2014, Hispanic consumers buying power cannot be denied. Target’s seamless blending of cultural worlds is a pioneering campaign that represents retailer’s increasing integration of Hispanic messaging into their mainstream efforts. As more and more U.S. Hispanics grow up speaking both English and Spanish, demographic lines will continue to blur.

Is Target’s push ahead of the curve or has it been a long time coming? Check out Target’s “estrenó” (es – treh – noh: premiere; release) of “Sin Traducción” and let us know what you think.

https://www.youtube.com/watch?v=DSPtaj0Tbro

https://www.youtube.com/watch?v=dQCOWJ8kJ0I

Ad 2 2016 Election Guide

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The government relations committee wants to make sure members are informed about their right to vote this upcoming election year. Members have been asking about how to vote and what’s on the ballot. Here are the answers to all your Election Day questions. Keep in mind, Ad 2 and AAF are neither endorsing nor supporting ANY CANDIDATE in the upcoming election. Please take the time to do your own research and review the candidates before you make an important decision.

Q: When is the next election?

A: March 15th is the day that Florida gets to vote for the Presidential Primary

Q: Who gets to vote?

A: Depending on which party you’re registered, you’ll be able to vote for your choice for the presidential nominee. Keep in mind, Florida is a closed primary state meaning you can only vote from the list of candidates that are running for the party that you are registered in. Ex: Republicans can only vote for Republicans and Democrats can only vote for Democrats.

Q: What if I’m a registered INDEPENDENT or No PARTY AFFILIATION?

A:  Again, Florida is a closed primary state. If you’re a registered NPA or INDEPENDENT, you won’t be able to vote for the candidates in the Republican or Democratic presidential primary. You have until February 16th, 2016 to change your party affiliation. Also, check with your local supervisor of elections office to see if there is a local race in your area taking place January 31.

Q: How do I register to vote if I am not already registered?

A: Contact your local supervisor of elections and fill out a form and turn it into them no later than FEBRUARY 16th. Here are the links to the local supervisor of elections office:

Osceola County: http://www.voteosceola.com

Orange County: http://www.ocfelections.com

Seminole County: http://www.voteseminole.org

Q: What if I can’t make it to the polls on Election Day?

A: There are many other ways to vote rather than going to the polls on Election Day. You can early vote or request an absentee ballot and vote by mail. Contact your local supervisor of elections to get more details on where the early voting locations are or if you need to request an absentee ballot.

Q: I’m already registered, how can I change my address, name, or party affiliation?

A: Fill out a voter registration form and check off all that applies on the first line.

If you have any other Election Day questions or concerns, please contact Ad 2 Orlando’s government relations chair.