This year’s Media Auction was a huge success! For those of you who don’t know what the media auction is, it’s a fundraiser for our club, but also a way for us to give back to the community. We work as a club to solicit donated media space (print ads, billboards, radio spots) and business services (printing, web or design services) and auction them off at 10-20% of retail value to local small business and non-profits. We like to think of this as a win-win-win. Non-profits and small businesses have access to discounted items, donors get access to new customers and Ad 2 is able to keep profits from the auction.
The live portion of the Media Auction was held at The Other Bar on Wall Street in Downtown Orlando, and was followed by an online auction, open to the general public. At the event, members who are media experts were on hand to offer advice and answer questions on any of the available items, which was a really great way for us to make sure that the businesses know what they are buying and how to use it.
The auction raised over $8,000 for the club, a portion of which will be used toward our Public Service Campaign for Informed Families, which is set to launch in March. What’s more important, however, is that we were able to auction over thirty very beneficial goods and services to local business and non-profits, all while supporting our industry.
Many thanks to all of the media outlets, vendors and members who donated, volunteered and helped promote the media auction to make it such a huge success.