Our Digital Media From All Angles program was a success! With more than 100 attendees, four Orlando-based digital experts as our speakers and huge support from our sponsors, this was one of our biggest events of the year and in Ad 2 Orlando history.

The event took place on Thursday, February 21st at the new office of Purple, Rock, Scissors in the heart of downtown Orlando.

Our panel of experts included:

Michael Parler, Chief Strategy Officer, Purple, Rock, Scissors
John Payne, President, Monster Media
Mark Unger, Partner/Director of Interactive, Push.
Ted Murphy, Chairman & Chief Executive Officer, Izea

Our Programs chairs, Jeff Malczyk and Chris Merritt, asked a variety of questions which garnered interesting responses. Notably, digital advertising is only going to continue to grow, content is key, and it’s OK to advertise national campaigns in smaller markets.

We’re proud to host programs and feature guest speakers … Read More »

This past Monday was Community Manager Appreciation Day, which is celebrated on the fourth Monday of every January. Founded in 2010 by Jeremiah Owyang (@jowyang, Partner at the Altimeter Group), #CMAD is a time to appreciate and celebrate the hard work of community managers not only nation-wide but also around the world.

Let’s take a step back. This job didn’t exist ten years ago, and barely existed 5 years ago. In case you don’t know what a Community Manager is or what they do, I’ll tell you.

Community Managers are the people who spend their day managing online communities. They’re the bridge between the brand and everyone else in social media. They create and schedule content, monitor social networks and generally serve as the voice of the brand. Community Manager’s often wear many hats, at times being the PR, sales, customer service, … Read More »

This year’s Media Auction was a huge success! For those of you who don’t know what the media auction is, it’s a fundraiser for our club, but also a way for us to give back to the community. We work as a club to solicit donated media space (print ads, billboards, radio spots) and business services (printing, web or design services) and auction them off at 10-20% of retail value to local small business and non-profits. We like to think of this as a win-win-win. Non-profits and small businesses have access to discounted items, donors get access to new customers and Ad 2 is able to keep profits from the auction.

The live portion of the Media Auction was held at The Other Bar on Wall Street in Downtown Orlando, and was followed by an online auction, open to the general public. At the event, … Read More »

As we head into elections, we’re sure you’ve seen the intense advertising push by politicians who are desperately trying to gain your vote.

It comes as no surprise that understanding the diversity of specific demographics is important for advertising companies who work with these politicians to reach out to the important voters and influence their vote – one of which is the Latino (or Hispanic) vote.

We wanted to take this opportunity to provide a bit of stats in order for our profession (i.e. you) to better understand the approach and trends that surround us heading into elections.

The Latino Vote is described as the following: “The Latino vote or the Hispanic vote is a catchphrase that in American culture and American politics refers to the voting trends during elections in the United States by eligible voters of Latino or Hispanic background. This phrase is usually mentioned by the media as a way to … Read More »

Getting tired of seeing political ads on TV? Well, get used to it. The Orlando market was #2 in the nation for total dollars spent on TV political advertising last month. And there’s a lot more to come. I’m sure you’re noticing that most of the ads are negative and some are positive. I bet you’re wondering how these political media gurus come up with the ad content and what other ways they use to get their message out. I sat down with Beth Watson, Account Manager for Ron Sachs Communication to answer some of your questions. Ron Sachs Communications specializes in both political and business advertising in Orlando and Tallahassee

Q: What would you say is the biggest difference in political advertising now compared to what you saw in 2008?
A: I would say this year, in all arenas; the negative … Read More »