We are currently seeking a Social Media Manager who will be responsible for establishing and implementing social media programs and activities, in conjunction with the Director of Social Media, that create greater awareness of the destination, motivate intent to travel, and promote the destination and its tourism industry partners through paid, owned, and earned channels. This position is responsible for daily community management, including post development, paid promotion, content scheduling, social customer service, and other tasks across social platforms, including Facebook, Twitter, Instagram, and other channels.
**Must be fluent in English, Spanish and Portuguese and have the ability to read, write and speak English, Spanish and Portuguese as well as have an understanding of the cultures of these markets.**
Below are some of the major responsibilities of the position:
•Assist Director of Social Media and other teams in curating relevant social content to reach the company’s ideal customers, assist in management and creation of all social content (images, video, written, or otherwise).
•Assist Director of Social Media with online advocacy and open stream for cross-promotions. Monitor, listen, and respond to users in a “Social” way while cultivating awareness.
•Build community among our social channels and those of industry partners.
•Implement design of social channels and assets (ie: Facebook Timeline cover, profile photos, thumbnails, ads, landing pages, Twitter profile, and blog), aligning with brand guidelines.
•Assist Director of Social Media with Social Media Advertising and promotions for year-round awareness, fan growth, and engagement.
•Integrate social media outreach into campaigns and promotional efforts developed for domestic, international, sports, and meetings markets.
•Assist Director of Social Media in monitoring online ratings and responding accordingly.
•Review and approve event listings, blog posts and website content as needed and as related to social media marketing.
•Source and publish user-generated content that encourages consumer appreciation for the destination and its tourism industry partners.
•Implement social media optimization (SMO) strategies and tactics leveraging strategic test and learn plans whenever possible.
•Assist Director of Social Media and other teams with analytics reports, presentations and reports needed for measuring social community growth and engagement.
•Train relevant staff on social media initiatives and platforms, and the practical use considerations to benefit specified functions and areas of interest.
•Establish and maintain a strong social media marketing presence by initiating and developing fresh conversation and ideas that appeal to travelers and consumer interests.
•Leverage social media to extend the destination brand and marketing and communication efforts and initiatives when appropriate for the various social media communities.
•Ensure social media content is aligned with the brand guidelines and established style guides.
•Review and approve content posted to official social media sites. Assure its accuracy and representation of the organization’s mission, goals and objectives.
•Provide sound advice and strategic and tactical recommendations on use of social media in support of marketing initiatives. Review and approve event listings, blog posts and website content as needed when relevant to social media marketing.
•Provide creative advice and considerations for user-generated content that encourages consumer appreciation for the destination and its tourism industry partners.
•Develop and evaluate social media programs and strategy to ensure alignment with marketing plans and strategies.
•Bachelors in communications, public relations, journalism, marketing, digital media, advertising or related fields.
•3-5 years combined experience in social media, communications, digital marketing, or content development.
•Must be fluent in English, Spanish and Portuguese. Must have the ability to read, write and speak English, Spanish and Portuguese as well as have an understanding of the cultures of these markets.
•Proficient in MS Office suite, Email, Internet. Ability to effectively and efficiently manage priorities.
•Requires the ability to understand and communicate effectively, both verbally and in writing, organizational skills, both analytical and problem solving, and the ability to work with confidential documents.
•Ability to manage multiple tasks and achieve deadlines under pressure.
•Basic graphic design experience is a plus.
We offer a competitive compensation package with an annual performance review process, opportunities for professional development and membership to professional organizations.
How to Apply
Experience Kissimmee is an equal opportunity employer. In accordance with, and where applicable, in addition to federal, state and local employment regulations, Experience Kissimmee will provide employment opportunities to all persons without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability or other such protected classes as may be defined by law. All personnel actions and programs will adhere to this policy. Personnel actions and programs include, but are not limited to recruitment, selection, hiring, transfers, promotions, terminations, compensation, benefits, educational programs and/or social activities.
Qualified applicants should submit a resume to Julia DeVault, Director of Human Resources at firstname.lastname@example.org.
Experience Kissimmee offers competitive benefits and a rewarding work experience. The organization pays for over 75% of medical and dental premiums, 100% of basic term life insurance and 100% of short and long term disability premiums. Experience Kissimmee also offers a competitive and generous Paid Time Off (PTO) plan and a safe harbor 401(k) plan.