Search Engine Marketing Specialist

Summary

Anson-Stoner is seeking a dynamic full-time Search Engine Marketing Specialist with 1-2 years of PPC experience. The Search Specialist is responsible for administering and managing pay per click media strategies for clients and must support initiatives that will contribute to the goals and success of client campaigns. Responsibilities include but are not limited to: Research, campaign set-up, daily monitoring, reporting, and media reconciliation.

Responsibility

•Daily account management of accounts on Google AdWords Search, YouTube, Google Display Network, Yahoo/Bing, Facebook, Instagram and other platforms
•Assist in the maintenance and monitoring of search keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics
•Monitor and optimize social media campaigns based on ad group and ad copy performance
•Manage and maintain search keyword lists
•Provide copy suggestions and revisions for search and social media channels
•Assist in the management of Display Network and YouTube placement lists
•Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new initiatives that will accomplish client goals
•Report monthly on social media and SEM campaign results utilizing social platform and Analytics data
•Keep up to date of industry trends and developments
•Manage media reconciliation for PPC channels on a monthly basis
•Assist the digital and traditional media buyers where needed

Qualifications

•1-2 years of SEM/PPC experience
•Proficiency in MS Excel, PowerPoint and Word
•Understanding of Google Analytics and the ability to troubleshoot
•Experience working with popular PPC ad platforms (AdWords/Yahoo/Bing)
•AdWords/Bing certification a plus
•BS/BA degree preferred
•Experience with Advantage or Strata media software preferred

How to Apply

If interested in applying, please email a resume and cover letter to jobs@anson-stoner.com.