Media Planner


The Media Planner will assist in the development and execution of media plans under the direction of the Media Director.


Media Planning/Execution:
o Analyze and monitor media marketplace, marketing and other related media data to aid planning team.
o Gather and evaluate required media data for the execution of media plans. i.e., competitive spending, tracking plan delivery of audience, schedules rates, etc.
o Assist in the writing of media plans which will be reviewed by Media Supervisor or Media Director.
o Maintain regular contact with account management and other internal partners.
o Assist in writing of objectives and strategies, plan development and presentations.
o Evaluate and write POV’s.
o Manage day to day plan changes and maintenance.
Media Research Analysis:
o Proficient with media research tools: IMS, Nielsen, etc
o Ability to analyze, evaluate, and effectively communicate media research data.
Media Awareness:
o Keep up with industry trends.
o Work with Agency and internal resources on media related issues.
o Participate in Media training sessions.
Maintain and support all company standards as specified within the Quality Management System.
Supports/facilitates the mandatory adherence to ISO9001 requirements, processes and procedures.
Perform other duties and projects as assigned.


• Exceptional communication skills to work closely with and build relationships with account and buying teams.
• Strong presentation skills to garner support from the account management team and the external client.
• Analytical ability to gather and interpret market and sales figures to determine the most lucrative approach for the client while staying within budgetary guidelines.
• Ability to work with geo-demographic data and customer segmentation models to understand target definition at a market level.
• Strong understanding of media mix models, including experience with digital planning
• Strong computer skills (Microsoft Word, Excel, and PowerPoint).
• Significant organizational skills to work simultaneously on numerous media objectives in a comprehensive method.

• Bachelor’s degree or equivalent experience preferred.
• Two years media planning experience.
• Experience using Donovan, IMS, and other media tools preferred.
• Have physical and mental requirements to meet the above listed job responsibilities.

How to Apply

To apply, please send cover letter and resume to Karin Turrieta at
No phone calls please.

Job Link

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