Junior Media Buyer

Summary

The Junior Media Buyer position focuses on the development and execution of media plans under the direct supervision of our Media Director. The Junior Media Buyer will support paid traditional media strategy and execution for our clients. This person should be a dynamic, proactive, and passionate individual who can provide administrative and analytical support in the timely development of media documents including, but not limited to: Media plans, Point-of-views (POVs), and related media analyses for client projects.

Responsibility

-Test, monitor and optimize campaigns
-Support the development and implementation of national, regional and local tradition media campaigns that could include most or all of the following:
-National and local broadcast television in tradition and direct response formats
-National and local cable television
-National and local radio
-Outdoor advertising
-National and local newspapers and magazines (offline and online)
-Create, test, and optimize among various target audiences and various ad units
-Deep daily analysis to determine campaign effectiveness and identify new opportunities
-Work closely with digital and account team members to develop implementation plan
-Learn about and stay current on new channels, software, and best practices
-Involvement with creative and marketing objectives, which pertain to the client’s advertising goals and objectives.
-Evaluate media opportunities and provide POVs
-Interpret and evaluate availability of marketing and research data to develop media objectives and strategies
-Development of objectives and strategies, plans and presentations.
-Maintain media plan, which includes budgeting, scheduling and establishing benchmarks for control.

Qualifications

-Bachelor’s degree or equivalent experience preferred.
-1-2 years of relevant media buying experience
-Standard computer skills, preferably mac proficient
-Detail oriented with excellent organizational and multitasking skills
-Great reporting and analytical skills
-Strong communication skills and a positive, team-player attitude
-Experience with media tools such as Donoran, LMS and other
-Prior digital marketing experience is a plus

How to Apply

Please apply through our careers page on our website or using the following link: https://bigeyeagency.com/careers/junior-media-buyer/

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