InstaNatural seeks a full-time Associate Marketing Manager accountable for external corporate communications based in our Orlando office. This role reports to the Marketing Manager. The right talent will assist in the seamless execution of InstaNatural’s external communications, ensuring brand message is consistent, timely, relevant and powerful. This individual will support and help develop an evolving marketing and communication strategy, in partnership with the Senior Marketing Manager, and under direction of the Chief Marketing Officer.
The right candidate will be a strong writer and strategic thinker with a proven track record of delivering results, and a personal passion for brand building. Central to all activities will be collaboration aimed at helping InstaNatural achieve its business and communication goals, while supporting all areas of external communications. As an ecommerce brand, this candidate will engage in activities that elevate InstaNatural as a digitally tech-minded company. This team member will maximize company awareness and engagement around InstaNatural’s progress, sales, expansion, press and philanthropic activities.
What You’ll Do:
•Support execution of external communication priorities, including press release creation and distribution, with focus on cultivating relationships with pertinent members of press/trade/beauty industry.
•PR outreach and campaign management aligned with innovation focus and communication goals, including pitching products and news to both short and long lead press/editors. Seek out and scheduling editor desksides and interviews/articles to build our brand and product awareness.
•Research and manage award submissions for brand and key leadership.
•Contact media outlets to arrange press coverage, events and conferences, and assist leadership with media obligations.
•Monitor and engage in relevant social discussions about our company, competitors and/or industry, keeping up with the trends.
•Contribute content and develop ways to build our brand awareness through innovative strategies.
•Develop relationships with beauty editors, social media influencers, trade contacts and all relevant players in the ecommerce/trade and beauty landscape.
•Research and strategize placement, editorial contributions and speaking opportunities for key leadership.
•Foster relationships with influencers on social media and support InstaNatural social campaigns to increase brand awareness and drive sales from their followers.
•Create monthly reporting to demonstrate success in target areas and to monitor media coverage, including updating internal company tracking documents.
•Bachelor’s degree in relevant studies, preferably in Public Relations, Advertising, Marketing, Journalism, English, Communications, Business or other relevant business fields.
•Proven track record of learning and mastering new technologies.
•Writing aptitude and history of effective written communication. Writing samples are required to apply for this position.
•Start up or entrepreneurship experiences are a plus.
•Fundamental knowledge of public relations, digital marketing and social media marketing.
•Working knowledge of Microsoft Office applications.
You Are A Prime Candidate If:
•You have experience in consumer and B2B marketing.
•You have a passion for entrepreneurship or the startup environment.
•You are detail-oriented yet never lose sight of the bigger picture.
•Misspelled words and improper grammar are your pet peeves.
•You are a self-starter that takes initiative without being asked.
•You are willing to contribute ideas and become a thought leader.
•You have an unwavering can-do, positive attitude.
•You embrace challenges and enjoy learning new things.
•You never settle for anything less than your best work.
•You are a confident communicator and presenter.
•You display creativity and latitude when problem solving.
How to Apply
Apply using the Criteria Corp. | On Demand Assessment link posted below.