EMAIL MARKETING SPECIALIST

Summary

Minimum Qualifications
– Experience with email marketing tools. Any tool is fine. Minimum 1 year experience with email marketing – whether it be email stats or email metrics.
– Extensive experience with PowerPoint, excel, word, etc.
– Very dependable with a go getter and eagerness to learn.
– Prefers them from an enterprise environment. Medium sized company experience is mandatory.
– Bachelor’s degree is NOT required (a huge plus). MUST have GED and this is it.
– I prefer someone from a retail/travel/entertainment background
-“fresh” — my team is outgoing!

JOB OVERVIEW:
The CRM Analyst is responsible for supporting and advising key business leaders across the organization on topics that cover a number of key CRM marketing initiatives. This is a high visibility position requiring significant interaction with Senior Management while working on large- and small-scale projects. The ideal candidate is a well-rounded, performer with a relevant background in marketing with an emphasis in CRM execution and marketing analytics. This position requires an independent, solution-oriented performer who is skilled and experienced developing campaigns and using data to drive strategy and actionable recommendations.
ROLES AND RESPONSIBILITIES:
• Work with ESP partners, Creative and Strategy Agencies to create and execute email campaigns that drive business impact
• Create and execute data-driven, dynamic email campaigns and deliver highly-targeted/segmented marketing campaigns, lifecycle emails, retention/reactivation programs, and loyalty building communications
• Assist in the strategy behind campaigns and the creation of new marketing opportunities.
• Assist in developing a productive relationship with email vendor (ESP) as key client point-of-contact to maximize vendor value.
• Work collaboratively with various teams to review and approve campaign creative
• Manage campaign calendar and deployment schedule across Brands to ensure deadlines are consistently met
• Be able to effectively communicate& translate key metrics to the Management Team
• Recommend changes to existing segmentation and campaigns based on own analysis
• Ensure spam regulation compliance (CAN-SPAM)
• Ensure email marketing best practices are met
• Other duties, assignments and specific projects may be assigned at the discretion of management.
• Lead small- and large-scale projects as needed, proactively identifying and communicating potential problems and issues to project team members/leaders.
• Effectively communicate with stakeholders throughout the project lifecycle. Ensure issues are analyzed, discussed and resolved in a timely manner.
• Consistently enhance skills and job knowledge by researching new technologies and software products and trends; reading professional publications; maintaining personal networks; participating in professional organizations.
REQUIRED TECHNICAL SKILLS:
• Minimum 1-year experience servicing high volume CRM marketing initiatives
• Demonstrated experience working with multiple Brand/Property Email Campaigns
• Proven strong storyline-based deck writing skills using PowerPoint
• Excellent analytical, problem solving and troubleshooting skills – ability to define problems, collect data, establish facts and draw conclusions
• Strong quantitative skills
• Proficient in reporting and analyzing email channel performance
• Proficient in MS Excel, PowerPoint, Word & Outlook
• Strong time management skills
• Experience using email reporting & collaboration tools
OTHER KEY QUALIFICATIONS:
• Excellent verbal and written communication skills with an ability to express and present complex technical concepts in business terms and complex business concepts in technical terms
• Ability to prioritize and multi-task across numerous work streams
• Ability to work in a fast paced, dynamic team environment responding immediately to often changing business priorities
• Proactive, independent, and detail-oriented problem solver with innate sense of urgency to drive results along with a strong customer service ethic
PREFERRED SKILLS AND EXPERIENCE:
• Experience with customer/guest data and systems and knowledge of restaurant business highly desirable

Responsibility

Minimum Qualifications
– Experience with email marketing tools. Any tool is fine. Minimum 1 year experience with email marketing – whether it be email stats or email metrics.
– Extensive experience with PowerPoint, excel, word, etc.
– Very dependable with a go getter and eagerness to learn.
– Prefers them from an enterprise environment. Medium sized company experience is mandatory.
– Bachelor’s degree is NOT required (a huge plus). MUST have GED and this is it.
– I prefer someone from a retail/travel/entertainment background
-“fresh” — my team is outgoing!

JOB OVERVIEW:
The CRM Analyst is responsible for supporting and advising key business leaders across the organization on topics that cover a number of key CRM marketing initiatives. This is a high visibility position requiring significant interaction with Senior Management while working on large- and small-scale projects. The ideal candidate is a well-rounded, performer with a relevant background in marketing with an emphasis in CRM execution and marketing analytics. This position requires an independent, solution-oriented performer who is skilled and experienced developing campaigns and using data to drive strategy and actionable recommendations.
ROLES AND RESPONSIBILITIES:
• Work with ESP partners, Creative and Strategy Agencies to create and execute email campaigns that drive business impact
• Create and execute data-driven, dynamic email campaigns and deliver highly-targeted/segmented marketing campaigns, lifecycle emails, retention/reactivation programs, and loyalty building communications
• Assist in the strategy behind campaigns and the creation of new marketing opportunities.
• Assist in developing a productive relationship with email vendor (ESP) as key client point-of-contact to maximize vendor value.
• Work collaboratively with various teams to review and approve campaign creative
• Manage campaign calendar and deployment schedule across Brands to ensure deadlines are consistently met
• Be able to effectively communicate& translate key metrics to the Management Team
• Recommend changes to existing segmentation and campaigns based on own analysis
• Ensure spam regulation compliance (CAN-SPAM)
• Ensure email marketing best practices are met
• Other duties, assignments and specific projects may be assigned at the discretion of management.
• Lead small- and large-scale projects as needed, proactively identifying and communicating potential problems and issues to project team members/leaders.
• Effectively communicate with stakeholders throughout the project lifecycle. Ensure issues are analyzed, discussed and resolved in a timely manner.
• Consistently enhance skills and job knowledge by researching new technologies and software products and trends; reading professional publications; maintaining personal networks; participating in professional organizations.
REQUIRED TECHNICAL SKILLS:
• Minimum 1-year experience servicing high volume CRM marketing initiatives
• Demonstrated experience working with multiple Brand/Property Email Campaigns
• Proven strong storyline-based deck writing skills using PowerPoint
• Excellent analytical, problem solving and troubleshooting skills – ability to define problems, collect data, establish facts and draw conclusions
• Strong quantitative skills
• Proficient in reporting and analyzing email channel performance
• Proficient in MS Excel, PowerPoint, Word & Outlook
• Strong time management skills
• Experience using email reporting & collaboration tools
OTHER KEY QUALIFICATIONS:
• Excellent verbal and written communication skills with an ability to express and present complex technical concepts in business terms and complex business concepts in technical terms
• Ability to prioritize and multi-task across numerous work streams
• Ability to work in a fast paced, dynamic team environment responding immediately to often changing business priorities
• Proactive, independent, and detail-oriented problem solver with innate sense of urgency to drive results along with a strong customer service ethic
PREFERRED SKILLS AND EXPERIENCE:
• Experience with customer/guest data and systems and knowledge of restaurant business highly desirable

Qualifications

Minimum Qualifications
– Experience with email marketing tools. Any tool is fine. Minimum 1 year experience with email marketing – whether it be email stats or email metrics.
– Extensive experience with PowerPoint, excel, word, etc.
– Very dependable with a go getter and eagerness to learn.
– Prefers them from an enterprise environment. Medium sized company experience is mandatory.
– Bachelor’s degree is NOT required (a huge plus). MUST have GED and this is it.
– I prefer someone from a retail/travel/entertainment background
-“fresh” — my team is outgoing!

JOB OVERVIEW:
The CRM Analyst is responsible for supporting and advising key business leaders across the organization on topics that cover a number of key CRM marketing initiatives. This is a high visibility position requiring significant interaction with Senior Management while working on large- and small-scale projects. The ideal candidate is a well-rounded, performer with a relevant background in marketing with an emphasis in CRM execution and marketing analytics. This position requires an independent, solution-oriented performer who is skilled and experienced developing campaigns and using data to drive strategy and actionable recommendations.
ROLES AND RESPONSIBILITIES:
• Work with ESP partners, Creative and Strategy Agencies to create and execute email campaigns that drive business impact
• Create and execute data-driven, dynamic email campaigns and deliver highly-targeted/segmented marketing campaigns, lifecycle emails, retention/reactivation programs, and loyalty building communications
• Assist in the strategy behind campaigns and the creation of new marketing opportunities.
• Assist in developing a productive relationship with email vendor (ESP) as key client point-of-contact to maximize vendor value.
• Work collaboratively with various teams to review and approve campaign creative
• Manage campaign calendar and deployment schedule across Brands to ensure deadlines are consistently met
• Be able to effectively communicate& translate key metrics to the Management Team
• Recommend changes to existing segmentation and campaigns based on own analysis
• Ensure spam regulation compliance (CAN-SPAM)
• Ensure email marketing best practices are met
• Other duties, assignments and specific projects may be assigned at the discretion of management.
• Lead small- and large-scale projects as needed, proactively identifying and communicating potential problems and issues to project team members/leaders.
• Effectively communicate with stakeholders throughout the project lifecycle. Ensure issues are analyzed, discussed and resolved in a timely manner.
• Consistently enhance skills and job knowledge by researching new technologies and software products and trends; reading professional publications; maintaining personal networks; participating in professional organizations.
REQUIRED TECHNICAL SKILLS:
• Minimum 1-year experience servicing high volume CRM marketing initiatives
• Demonstrated experience working with multiple Brand/Property Email Campaigns
• Proven strong storyline-based deck writing skills using PowerPoint
• Excellent analytical, problem solving and troubleshooting skills – ability to define problems, collect data, establish facts and draw conclusions
• Strong quantitative skills
• Proficient in reporting and analyzing email channel performance
• Proficient in MS Excel, PowerPoint, Word & Outlook
• Strong time management skills
• Experience using email reporting & collaboration tools
OTHER KEY QUALIFICATIONS:
• Excellent verbal and written communication skills with an ability to express and present complex technical concepts in business terms and complex business concepts in technical terms
• Ability to prioritize and multi-task across numerous work streams
• Ability to work in a fast paced, dynamic team environment responding immediately to often changing business priorities
• Proactive, independent, and detail-oriented problem solver with innate sense of urgency to drive results along with a strong customer service ethic
PREFERRED SKILLS AND EXPERIENCE:
• Experience with customer/guest data and systems and knowledge of restaurant business highly desirable

Compensation

$18 - $19 / hour

How to Apply

please email your resume to kbarrett@4cornerresources.com or text Kevin at 321-696-9017

Company Benefits

4 Corner Resources