Digital Media Planner/Buyer


The Digital Media Planner/Buyer will be responsible for the planning, buying and day-to-day management of key digital accounts and marketing campaigns.


• Develop and present strategic plans based on marketing direction and research
• Manage RFP process and build relationships with vendors
• Implement digital campaigns in the following channels: Facebook, LinkedIn, Google (Search, Display, Remarketing), Bing/Yahoo
• Conduct keyword and target market research
• Execute paid search campaigns including monitoring of keyword bids, budget caps, CTRs, impression share and quality score
• Analyze accounts on an ongoing basis to develop strategies for keywords, adgroup/campaign structure, remarketing and display
• Optimize performance to improve CTR, impressions, clicks, CPA & CPLs
• Provide as needed reporting and tracking/pacing
• Evaluate analytics, events and goal tracking
• Collaborate with other agency departments to ensure creative specifications are clearly communicated
• Monitor competitive landscape, the latest in industry research and standards as well as any new opportunities


• Bachelor’s degree
• 2-3 years of digital media experience preferred
• Agency experience a plus
• Traditional media experience a plus
• Experience with paid search strategy, specifically Google Adwords
• Experience with web analytics
• Strong mathematical skills and familiarity with financial management
• Ability to handle multiple tasks simultaneously
• Strong knowledge of Excel or similar programs

How to Apply

Email Susan Zeigler,

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