Digital Analyst, Paid Search Marketing

Summary

Internally within the agency, this role will closely collaborate with assigned agency client
account teams and build direct relationship with clients related to analytic deliverables.
Will be part of the Digital Marketing & Analytics department.

Responsibility

ESSENTIAL DUTIES AND RESPONSIBILITIES:
• Use ad serving and analytics platforms to implement, analyze, optimize and report on
Paid Media campaigns for clients across multiple verticals
• Complete and, when necessary, present weekly, bi-weekly, monthly, campaign,
annual and ad hoc dashboards and reports to internal and client stakeholders
• Rely on solid working knowledge of Display, Digital Video, Native, Email, Paid
Search, Paid Social and Web analytics to synthesize insights and implement
optimizations
• Understand client’s business requirements and design digital strategies, analysis,
reporting and optimization approaches tailored to their needs
• Implement automated publisher reporting and publisher and conversion tags upon
campaign launches; audit tags before launch and metrics after launch to ensure
accurate tracking
• Stay current with client and industry trends and benchmarks
• Take on any additional projects as assigned

KEY DELIVERABLES AND EXPECTATIONS FOR THIS POSITION
• Deliver tracking analysis and reports to support client campaigns and programs,
creative and recommended solutions
• Ability to develop tracking and reporting requirements, particularly digital media and
web analytics
• Team player with ability to collaborate and work well with others
• Ability to contribute to increasing the level of innovation in data, analytics and CRM
at the agency

Qualifications

QUALIFICATIONS:
• 1-2 years experience in a related role
• Agency or corporate background with digital marketing experience required
• A/B testing implementation and reporting experience preferred
• Bachelors’ Degree required, preferably in business or marketing; Masters a plus
• Must be highly motivated and willing to learn

EXPERIENCE REQUIRED
• Strong analytical skills; must have experience analyzing and interpreting data,
including digital media and web data
• Solid understanding of the fundamentals of digital advertising
• Expert user of Excel

How to Apply

Apply at andbarr.co/careers

Job Link

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