Assistant Account Executive

Summary

Assists in coordinating advertising campaigns for agency clients.

Responsibility

• Guides day-to-day development of advertising activities with approved plans.
• Ensures that progressive stages are approved with adequate time to meet schedules, reporting any
changes to the Account Executive.
• Coordinates the development of the advertising activities in accordance with client’s objectives and
budget
• Coordinates with media, creative, production, and account group the recommendations for the
advertising campaigns to be used.
• Assist Account Executive and VP Account Service.
• Assists in the coordination of campaign and project activities.
• Acquires knowledge of client’s business so that marketing and advertising problems and
opportunities may be anticipated.
• Attends strategy and planning meetings with account service, creative and production team members.
• Demonstrates ability to effectively organize and manage multiple tasks and projects simultaneously.
• Consults with creative, media and research staff to communicate client objectives and to develop
alternative strategic solutions.
• Attends client meetings with Account Executive and prepares reports of the proceedings.
• Serves as client contact for certain jobs when others are unavailable.
• Assists in preparation of campaign proposals and budgets.
• Proofreads copy, proofs and other media for accuracy reward.
• Tracks and analyzes competitive activity and consumer trends.
• Analyzes previous client campaigns and problems and reports to account executive.
• Initiates jobs under the direction of the Account Executive.
• Coordinates the development of the advertising activities in accordance with the client’s objectives
and budget limitations.
• Coordinates with media, creative, production, and account service the recommendations for the
advertising campaigns to be used.

Qualifications

QUALIFICATIONS:
• Bachelor’s degree preferred.
• Advertising, Marketing, Business or related degree preferred.
• Advertising or related experience required.

COMMUNICATIONS ABILITY:
The Account Coordinator must be a clear, concise communicator to minimize misunderstandings and to represent the agency and the agency’s thinking/perspective accurately and professionally. All written communication should be accurate, concise, timely and necessary. Oral communication must be clear, concise and understandable.

SKILLS:
The process by which an Account Coordinator accomplishes his/her objectives involves a number of distinct skills and/or abilities as defined below. These skills and the key observation and measurable behavior associated with each are noted below:

1. Perception & Analysis. Ability to accurately identify the key elements of data or a problem; to
understand the implications and impact of data or action on subsequent events; to generate
appropriate solutions.
• Understands the components of marketing and advertising strategies and applies same in making
decisions.
• Recognizes client needs and relates to work plans.
• Helps identify and anticipate potential problems and identify alternative solutions.
• Recognizes the opportunity to utilize appropriate agency resources.
• Recognizes constraints placed on projects by both the agency and client.
• Knows when appropriate Account Executive, Account Supervisor and client approvals are
required.

2. Organizing & Planning. The ability to establish priorities and objectives; to gather, classify,
categorize and readily retrieve information to meet deadlines.
• Sets up complete and orderly project work plans on a timely basis.
• Prioritizes assigned projects and revises plans when required.
• Handles workflow on assigned projects so that no agency-caused project due date extensions or
revisions are required.
• Develops complete project conference and status reports per agency guidelines.
• Balances the importance of an activity versus the constraints that serve to prevent it from
occurring.

3. Decision-making. The ability to use sound and logical judgment in coming to a solution of a problem;
and the ability to generate alternative solutions.
• Makes realistic/workable commitments.
• Recommends sound solutions and ideas.
• Balances the needs of the client with the agency on assigned projects.
• Heads off potential conflicts and problems before they materialize.
• Involves appropriate agency resources.
• Compromises when necessary to resolve an impasse.

4. Initiative. The ability to take action by oneself without direction from others; to anticipate and
develop solutions to problems without the aid of others for assigned projects.
• Takes assignments readily.
• Motivates self; needs no prodding or direction.
• Offers unsolicited suggestions and ideas.
• Gives extra effort and hours to the job.
• Anticipates problems before they surface.
• Maintains and continually improves personal knowledge base.

5. Flexibility. The ability to maintain constructive behavior in the face of adversity; to manage stress and
pressure in working through assigned tasks.
• Changes course of action when appropriate or necessary.
• Handles pressure and stress without sacrificing quality.
• Maintains constructive project goal direction in face of unanticipated time constraints.

6. Oral Communications. The ability to deliver clear, concise and accurate messages to others through
oral means; to listen carefully to others.
• Maintains clear communication channels with all agency personnel.
• Organizes thoughts in a logical, clear and concise manner.
• Is able to persuade or “sell” ideas to others.

7. Written Communications. The ability to deliver clear, concise and accurate message through written
means.
• Organizes thoughts in a logical, clear and concise manner.
• Uses appropriate examples and/or analogies to clarify ideas and issues when necessary.

COMPUTER SKILLS:
Computer proficiency, specifically spreadsheet, word processing, database, Internet and email
applications. MS Office preferred, including MS Outlook. Workamajig experience a plus.

How to Apply

Forward resume to jobs@andbarr.co or apply at andbarr.co/careers/.

Job Link

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